Simone has 35 years experience in beauty therapy and when she discovered her passion for herbal medicine, she became inspired to combine these two areas to create her organic, handmade, herbal skincare range.

Simone undertook her training to become a Herbalist and Naturopath at the College of Naturopathic Medicine in Dublin in order to become a truly holistic practitioner.

Simone works on the principle of healing from the inside out in addition to using topical treatments to alleviate and heal all varieties of skin conditions.

“Ever since my children were born, I wanted to launch my own skincare range. My kids were my inspiration as they suffered from allergies, and after several tests we still didn’t know what was causing them. When my son was two years old, we went organic – and within two months all his allergies had practically disappeared.

 

I qualified as a Herbalist and Naturopath – this was quite a challenge for me as it involved over 150 herbs (which all have Latin names!) and all the phytochemistry and pathologies that are associated with them. But I found it very interesting and inspiring.

 

As herbalists, we don’t treat the condition but the whole body as they are all interlinked. I set up my own company, 2B Organic, four years ago and now sell a range of organic beauty and skincare products for men, women and children. My products can do everything from nourishing and moisturising to fighting the signs of ageing and making your skin look and feel amazing, and they contain herbal medicine too.”