Beauty therapist Simone Nelson describes her natural skincare company, 2B Organic, as a “concept that was brewing in my mind for 15 years before I finally took the plunge to make it happen”. Nelson has spent the last three decades in the beauty industry, so she is very familiar with the skin problems caused by perfumes, chemicals and allergic reactions to harsh ingredients.

“Apart from being 100 per cent hand-made with organic ingredients, a major feature of our range is the emphasis on the therapeutic benefits of plant substances,” says Nelson, who is also a qualified herbalist. “For example, our Ripped Fit Oil for men contains birch oil. This is similar to conventional menthol treatments and naturally aids detoxification of lactic acid from the body without any nasty chemicals. 

“2B Organic is aimed at those men and women who are conscious of what they put on and in their bodies and also what they use on their children,” Nelson adds. “The products are suitable for all skin types but we have had particular success with people who suffer from skin problems. I also understand from first-hand experience the difficulties parents can face if their baby or child has a reaction to something, because my two children suffered from severe allergies.” 

2B Organic was soft launched on to the market in 2015 but Nelson has able to put only limited hours into developing the business so far as she has been studying (to become a registered herbal practitioner) and working at the same time.

Read featured article in the Irish Times’ Business Innovation section HERE